Establish Professional Credibility
There are an increasing number of companies, non-profits, and government organizations that, when working with independent consultants, want (or may even be required) to engage those who have certain certifications and proof of continuous professional development from recognized programs. Certification demonstrates your commitment to superior professionalism, upholding industry standards, and continued learning. These merits can help boost your professional credibility and prestige within your own network, with your current clients, and when pursuing new business opportunities or bidding on projects.
Certifications are often a worthwhile investment because of the many advantages they can provide throughout your career. As you move forward and as your business evolves, be sure to keep your certifications up-to-date so you can continue to realize these benefits. Also, be sure to publicize your certifications on your website, your marketplace profile, and your portfolio.